Wednesday, January 2, 2008

Publishing your first educational book.

Every aspiring author eventually will try to get his or her educational book published. Preferably with a well-known publisher with a good name in the market.

The first step to be able to publish is to have a manuscript ready that is above average in writing style and covers a topic you know a lot about. This could be because you already are an expert in the field or by doing much research to become an expert.


To get you past the first shifting your manuscript must tickle the publishers interest. This can be done by presenting a book that shines a whole new light on a subject. It could be by presenting the topic you write about in a controversial manner. The thoughts you express in your book do not have to be mainstream to get published.


It also helps if you style your manuscript to be fitting with the catalogue a publisher already has. For instance. If you wrote a book on the medical subject of depression and want to send it to publisher XYZ it can come in handy to do some research on the titles this publisher has on the shelf.


It does not make sense for a publisher to have a series of approximately similar books on for instance the topic of bipolar depression. If however you find out that publisher XYZ has a whole range of self help books on mental health issues. And you notice a self help book on bipolar depression is missing you might want to consider fine tuning your manuscript on bipolar depression to become more fitting as the book on bipolar depression self-help. You then great enhance your chances to become a member of the published writers guild.


Now lets say you have past the initial barriers the publishers build to keep their workload manageable. You will most certainly be awarded with an editor who will help you rewrite or improve on the manuscript. This can be an exhausting but nevertheless interesting experience. Exhausting because you probably have spent many hours working on the manuscript by yourself and you might have seen enough of it already. Interesting because often the manuscript will be a better one after having been taken care of by the editor in cooperation with you, the author.


Finally there are contracts to be drawn up. Be sure to study them thoroughly before signing them.
If all goes well your book will be published and you will receive a huge kick seeing your baby in print, like most other aspiring writers have received before you. Enjoy this moment to its fullest.

Wednesday, December 19, 2007

Selecting the Right Gift for Your Boss

Purchasing gifts for your boss can be a challenging experience. On one hand, you want to select a gift that is appropriate, meaningful, and one that will be appreciated. At the same time, you might be concerned about costs, and want to find a gift that strikes exactly the right tone. It can be difficult (but not impossible) to juggle these competing demands.

There are several issues to consider when selecting a gift for your boss. First, you want to remember that your relationship is, primarily, a professional one. This means your gifts should reflect this.

It is rarely a good move to buy your boss intimate or personal gifts, such as clothes, handbags, belts, wallets, or shoes. You may select something in the wrong size, wrong style, or wrong color, creating an awkward situation in which your boss either asks you to return or exchange the item, or has to take time to do it him or herself.

A better strategy would be to select gifts which are less intimate, but still appropriate. For example, if your boss loves golf, you might buy a book on golfing or golf courses, rather than a golf shirt. Similarly, you might buy golf balls or tees, rather than golf clubs. Try to find gifts that align with your boss' interests, without becoming too personal.

Two other gift ideas which fit this model would be physical books or books on tape, as well as gift certificates or gift cards. These options allow you to convey knowledge of your boss' likes, while leaving the exact choice of item up to him or her.

Another strategy for gift giving is to focus on more general items that can be widely used, such as picture frames or photo albums. These can be useful, especially if your boss has children or grandchildren whose photographs need displaying. The one risk you may have with gifts like this is that they may be almost too generic.

You may also consider a customized gift basket as another boss appropriate gift. Gift baskets can be personalized and created exactly for your boss.

Let's say, for example, that your boss enjoys a particular brand of tea and classical music. Creating a gift basket with her favorite tea, two mugs, and a classical music CD might be the perfect gift, because it is constructed from elements she enjoys (tea, music) without being too personal or overly friendly. It's always better to give a gift that you're reasonably certain your boss will like.

Between gift baskets, gift certificates, books or books on tape, as well as gifts aligned with your boss' interests, you should have at least a few ideas for appropriate gifts.

Remember, gift giving for your boss should be thoughtful without being too intimate, and should strike the right balance of cost and meaning. This can be a tricky balance, but not one impossible to achieve.